I MAKE
CREATIVITY
BORING
Make it a more predictable, repeatable and scaleable business tool
Design and deliver interventions that build a broader creative culture
Liberating my clients to trade the comfort of the familiar for the dizzying potential of the yet to come
David Nobay / Founder & Creative Chairman / Marcel Sydney
“The idea of a course on something as naturally ethereal as creativity didn’t exactly fill me with excitement. Quite the opposite. But having experienced what Arif and his team did over those two days with my agency and our biggest client in steamy Singapore, I’m a convert. Provocative, collaborative and genuinely informative, even to this cynical old dog.”
Sergio Lopez Ferrero
Chief Production Officer / McCann Worldgroup
“My favourite talk was Arif Haq’s. It was so brilliant I felt it should have been followed with a ‘please elaborate’ instead of Q&A. With his experience on client, agency and production he was able to provide a truly thought-provoking point of view”
Carol Dunn / Executive Producer / Human Worldwide
“You made a large group of creatives drop their cynical guard and play with imaginations, insecurities, and wonder. It made me see first hand, your expertise in manipulating a broad audience into collectively seeing the forest for the trees”
