Hello. I am a trainer, speaker and facilitator specialising in creative excellence.

My work has been featured as a case study by Fast Company and multiple books including James Hurman’s ‘The Case for Creativity’ and Claire Bridge’s ‘In Your Creative Element’.

I seek to make creativity more ‘boring’; to make it feel more methodical and less magical. So that it might be deployed more repeatedly, predictably and at scale. And therefore creativity to be treated as the serious business tool I know that it is.

After a decade in PepsiCo’s UK and European brand management teams, I joined the insight consultancy Contagious becoming the founding Head of their Creative Capabilities consultancy practice. While there our work to conceive of, develop and embed the Heineken Creative Ladder was described by AdAge as having, "helped the brewer scale creative heights, culminating with the 2015 Cannes Lions Creative Marketer of the Year award”. I’ve gone on to deliver creative transformation programs for a range of clients including Visa, GlaxoSmithKline, Google and Kraft Heinz.

Today, I divide my time between my consultancy practice, a role as Director of Brand Learning at TwentyFirstCenturyBrand, and being a Masterclass leader at D&AD where I run two courses, both on the topic of practical creative thinking.